At Merula, we help local home service businesses predictably scale their customer base and revenue through high-performing Facebook and Instagram advertising.

We believe generating leads is only half the battle. That’s why we provide a complete front-to-back acquisition system—handling everything from market research and custom video creative to hyper-local targeting, automated SMS/email follow-ups, and custom CRM management. Instead of handing off unvetted leads, we build reliable systems designed to nurture prospects and convert them into paying, recurring customers.

Our Impact at a Glance:

83+ Local service businesses scaled

50,000+ Qualified leads generated

$2M+ in attributed client revenue

Unlike typical agencies or third-party lead brokers, we offer full transparency, ad account ownership, and service area exclusivity—ensuring we never work with your direct competitors. Whether you specialize in bin cleaning, epoxy flooring, or residential services, Merula provides the marketing infrastructure you need to dominate your local market.