We Don’t Just Generate Leads—We Build Your Customer Acquisition System.
Most agencies burn your budget on vanity metrics or dump shared, cold leads into a spreadsheet for you to chase down alone. At Merula, we partner with home service businesses to implement a complete front-to-back marketing and sales infrastructure that turns ad clicks into booked jobs.
What Sets Us Apart
Complete Front-to-Back System
Generating leads is only step one. We pair high-converting ads with custom CRM setups and automated SMS/email follow-up sequences, ensuring every lead is contacted immediately—even while you’re out on a job.
Scroll-Stopping, Authentic Creative
Stock photos don't convert. We research your local market, write proven scripts, and edit your raw video clips into authentic, scroll-stopping video ads tailored specifically for home service clients.
100% Asset & Lead Ownership
Unlike typical agencies that hold your data hostage, you retain full ownership of your ad accounts, creative assets, and lead lists from day one.
Guaranteed Service Area Exclusivity
We never work with your direct competitors. When you partner with us, we lock in your service territory so your marketing dollars only benefit your business.
Radical Transparency & Real ROI
No confusing metrics or hidden fees. Every month, you receive a clear, straightforward breakdown of your ad spend, cost per lead, customer acquisition cost, and total revenue generated.
